We Up Forever was created to bring unity within my friends in music fans in real life , and vice versa I wanted everyone to work together without compromising their individual brands its featuring artist and producers from Detroit, Atlanta, Florida, DC, Baltimore, Philly, New York, New Jersey, Ohio, and Jamaica. The phrase "We Up Forever" has a combination of meanings from the lack of sleep we all get from working to an explanation of our plans of longevity in the industry